Due to the fact that everyone in the creative team behind the VITRO concept is german AND currently living in Berlin, it was obvious to us that we wanted to try and pitch our idea to a german broadcaster. Although the german-speaking TV market is not very fantasy/scifi friedly, at least in it’s own productions, we gave it a shot.
After some research into how broadcasters were developing their productions and what the budgets and business practices were it became clear that the only option for us were the public-service broadcasters (PSBs). In particular ARTE, which is owned by german and french public broadcasters. This has the advantage of being able to pitch to a number of TV stations, when talking to the people at ARTE. And we did. And to make a long story short: we never made it past the first round. Why? The short version is that they thought that our concept, while original, was too “commercial” and more importantly written for a genre that the public broadcasters “had no experience in”. The same thing happened when we talked to the austrian ORF which was also experiencing massive budget cuts to the fictional sector this year.
Granted, it was not a big surprise to find that public stations had a hard time doing something that was outside their usual programming. While disappointing, this confirmed our opinion that our TV series would have to be an international production of a commercial broadcaster.
So now we are refining our concept and going international. Let the journey begin!